Meet the Team

Meet Our Team

Steve Groff-modified

Steve Groff

Founder & Chief Medical Officer

Dr. Steve Groff has been a physican and innovative leader in healthcare for nearly three decades. Trained as an Orthopedic Spinal surgeon, skilled at entrepenurial start ups, and now Dr. Groff is focused on delivering plant based healing to the world.


Joe Grzyb

Chief Executive Officer

Joe Gryzb leads the Groff North America with a background as a serial high-tech CEO. Skilled at product development and sales in cannabis, advanced materials, and semiconductors. Joe brings experience in fundraising from VC's to the Groff NA team.

Chuck McGowan-modified

Chuck McGowan

Chief Compliance Officer

Chuck McGowan brings more than 20 years of pharmaceutical, medical, and DEA controlled substance regulation experiance to the Groff NA team. Chuck is focused on ensuring all operations and products meet the highest quality standards and compliance requirements .

Rob Travers-modified

Rob Travers

Director of Production

Rob Travers brings a vast knowledge of biological chemistry with extensive pharmaceutical and drug manufacturing experience.  Overseeing production operations at Groff NA; Rob is an industry leader in extraction, purification, and cannabis product formulations.


Jeff Cary

Director of Sales and Business Development

Jeff Cary manages the business devleopment and sales activities at Groff NA. Experienced in retail business development and management, Jeff is focused on delivering the best Cannabis products to our clients and partners.