Meet the Team
Meet Our Team
Founder & Chief Medical Officer
Dr. Steve Groff has been a physican and innovative leader in healthcare for nearly three decades. Trained as an Orthopedic Spinal surgeon, skilled at entrepenurial start ups, and now Dr. Groff is focused on delivering plant based healing to the world.
Chief Executive Officer
Joe Gryzb leads the Groff North America with a background as a serial high-tech CEO. Skilled at product development and sales in cannabis, advanced materials, and semiconductors. Joe brings experience in fundraising from VC's to the Groff NA team.
Chief Compliance Officer
Chuck McGowan brings more than 20 years of pharmaceutical, medical, and DEA controlled substance regulation experiance to the Groff NA team. Chuck is focused on ensuring all operations and products meet the highest quality standards and compliance requirements .
Director of Sales and Business Development
Jeff Cary manages the business devleopment and sales activities at Groff NA. Experienced in retail business development and management, Jeff is focused on delivering the best Cannabis products to our clients and partners.
Director of Production
Rob Travers brings a vast knowledge of biological chemistry with extensive pharmaceutical and drug manufacturing experience. Overseeing production operations at Groff NA; Rob is an industry leader in extraction, purification, and cannabis product formulations.
Director of Cultivation
Vincent Villalpando is a seasoned cannabis operator with over 15 years of experience in cultivation. As an award-winning cultivator and industry expert, Vincent provides the clean and consistent product used in the development of Groff NA's API’s